The Unauthorized Seller Playbook
How to find them, remove them, and keep them off your listings.
The exact step-by-step system Online Brand Growth runs internally for the Amazon brands we partner with. The audit, the 7-step removal sequence, the C&D templates, the test-buy SOP — no fluff, no theory.
and keep them off your listings.
24 pages. The full system, end‑to‑end.
Audit → Foundation → Removal → Prevention. Work it section by section.
Diagnose your seller landscape
The 5-step audit every brand owner should run monthly — weekly under attack.
Build the foundation
Operating model, Brand Registry, MAP policy, and reseller agreements that actually have teeth.
The 7-step removal playbook
From first detection to delisted — the exact sequence we use internally on every rogue seller.
Cease & desist templates
Three escalation tiers. Copy, adapt, send. The same letters we use to clear non-counterfeit sellers fast.
Test buy SOP
Run buys from the Brand Registered Owner account — the order ID Amazon will actually enforce on.
Phase A / B / C plan
How OBG sequences the work — Foundation → Build → Scale. A real plan, not a 90-day sprint.
Counterfeits and unauthorized resale aren't an edge case.
They're a structural feature of global commerce. The question isn't whether your brand will be hit — it's how prepared you are when it happens.
Global counterfeit trade per year
OECD/EUIPO
Counterfeit units seized by Amazon in 2024
Bad actors pursued by Amazon's CCU since 2020
Buy Box loss is just the headline number.
Layer in returns and A‑to‑Z claims absorbed on units they fulfilled, ad spend wasted on a hijacked Buy Box, and authorized retailers who churn once channel pricing collapses. The actual hit to net profit is materially larger. The playbook shows you how to run the math on your own numbers — and stop the bleed.
Founder-led Amazon brand management.
Online Brand Growth is a founder-led agency for serious Amazon operators. Across our team's careers we've built and scaled hundreds of brands on Amazon.
This playbook is the same system we run internally for the operators we partner with today. No fluff. Just the exact moves, in the exact order, that get unauthorized sellers off your listings — and keep them off.
Lifetime Amazon revenue managed
Brands managed
E-commerce operator experience
Amazon — that's all we do
Ready to take your channel back?
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