Amazon Health & Personal Care Fees & Profit Margins 2026
Run your Health & Personal Care SKU in the 2026 P&L calculator
Calculate my margins →Referral fee structure
15% (8% for items ≤$10)
Same threshold structure as Beauty. Items priced $10 or below: 8%. Above $10: 15% on full price.
Key fees for Health & Personal Care
| Fee | Rate | Notes |
|---|---|---|
| Referral fee | 8–15% | Threshold at $10 |
| FBA fulfillment | $3.11–$6.97/unit | Supplement bottles can be Large Standard 2–3 lb |
| Returns processing | $0 | No threshold fee for HPC |
Typical size tiers
Small Standard to Large Standard (supplements, OTC, devices)
Contribution margin benchmarks
30–40% for supplements, 20–28% for OTC/devices
Average return rate
Industry estimate for Health & Personal Care: 8–12%. Return rates vary significantly by price tier and product type within the category.
Frequently asked questions
What is the referral fee for supplements on Amazon? ▾
Supplements fall in Health & Personal Care: 8% for $10 or below, 15% for above $10. Most supplements are priced above $10, so 15% is the effective rate.
Do I need special approval to sell supplements on Amazon? ▾
Standard dietary supplements don't require category approval but must comply with FDA labeling requirements.
What FBA size tier do supplement bottles typically fall into? ▾
A 2 oz supplement bottle might be Small Standard. A 16 oz protein tub is often Large Standard 1–2 lb. Fee range is $4.60–$6.26/unit for most supplement bottles.