Online Brand Growth
Free DIY Playbook · Issue 02

The OBG360 Amazon Audit

How to run a full audit on your own account — the exact seven-part system, step by step.

The same diagnostic OBG has run on 500+ Amazon accounts in the last 12 months, adapted so you can run it yourself. Each step tells you the exact report to open, what to record, and what it means. No fluff.

The OBG Playbook Series
Issue 02 · For Amazon brand owners
The DIY Audit Playbook
The OBG360 Amazon Audit
How to run a full audit on your own account —
the exact seven-part system, step by step.
Published by
Online Brand Growth
onlinebrandgrowth.com · Charlotte, NC
What's Inside

18 pages. Eleven steps. One full diagnosis.

Budget 6–7 hours for a proper pass. Each step names the exact report to open, what to record, and how to read it for your business.

Market & customer intelligence

How big your category really is, who’s winning it, and your actual share of demand — pulled from SQP.

Listing visibility (SEO)

The reverse-ASIN keyword gap, the “review wall” test for winnable niches, and where every keyword belongs.

Conversion rate diagnosis

The Starved / Strong / Foundational / Leaky matrix, plus the exact listing standard OBG builds to.

Advertising structure & waste

Real TACOS per product and the wasted spend to cut — where ad money works and where it leaks.

Logistics & SKU profitability

Inventory age, stock-out risk, and true contribution profit per SKU — is every product actually profitable?

Fees, reimbursements & account health

The money Amazon owes you, the fees you’re overpaying, and the monitoring that keeps the account safe.

Plus: the one-page audit checklist.

Every step condensed to the one thing to walk away with. Pin it above your desk and re-run it monthly — weekly when you're under pressure.

Why This System

Most brands never actually audit their account.

They toggle tactics — new images one week, a bid tweak the next — and hope. A real audit swaps the guessing for a diagnosis: what's actually holding growth back, and what to fix first.

500+

Audits run with this exact system in the last 12 months

30×

One client’s growth: $100K → $3M in 18 months — and an exit

$0→$500K

Another brand’s first-year revenue using this diagnostic

Real Results From Real Brands

The system behind the results.

OBG literally 30X’d our Amazon sales in less than 18 months, from $100K to $3M per year — which enabled us to scale into retail and ultimately exit.

Doug Gonterman
NumNum Baby

Our sales and profit are up over 50% year over year. They take on all the headaches of Amazon — a game changer.

Lori Cortright
CFO, Streetwise Security

We’ve worked with many agencies — OBG’s expertise and dedication are unmatched.

Lynn Cartwright
Minerva Research Labs NA
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